Would a dark site or a light site be better for your brand online?.In the context of the web, we might start the conversation with our client by showing opposite variations of these basic building blocks, asking these kinds of questions: I revise my ideas through his expertise, and vice versa.
I tell him that I love these beams or this mix of materials and we can have a conversation. Instead, I show him a Pinterest board my wife and I created. I could create an illustration or a 3D rendering of what I want my new office to look like, but that doesn’t take advantage of great ideas. He’s also written about this idea in the context of working with a contractor to build a new office space. My friend, Dan Mall, shared this idea in our presentation at the first Artifact Conference. There are a number of ways to do this on the web let’s look at a few.
Once these are established, the success rate for the rest of the process is greatly increased. The goal here is to establish the basic building blocks we’ll use in the rest of the design process: things like color, type, texture, illustration style, photography treatment, iconography. Other disciplines have recognized this for a long time-think mood boards in branding-and taken steps to ramp up their design effort. In the past few years, we’ve recognized the danger in jumping headfirst into full-comp design before we really understand the design direction. The question then becomes, “How do we advance design through a more collaborative web process given the tools we have at our disposal?” In order to make good decisions about our tooling, we need to dissect design. At Sparkbox, we see designing in the browser as one of many tools needed to be successful in building for the web today.
Andy Clarke was the first person I remember speaking about this, but since 2008, this idea has polarized our industry. Originally published on Sparkbox in Sept 2013.Īlready read part one? Read part two of the article here.įor some time now, the mystery of “designing in the browser” has haunted web designers around the world.
0 kommentar(er)
